Not Just Candle Talk: Burn the Rules. Build Your Legacy
This isn’t your average business podcast.
Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.
Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.
Hey, I’m Toni, and I know what it’s like to start from scratch.
When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.
Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.
This Podcast Is For You If…
- You’re tired of overnight success stories with no receipts.
- You want to make real money while staying true to yourself.
- You believe business can be both profitable and purposeful.
- You’re building your brand while managing your real life.
Not Just Candle Talk: Burn the Rules. Build Your Legacy
Wealth by Design: The Unfiltered Blueprint to Financial Freedom
Ready to break free from financial mediocrity? The wealth landscape has transformed dramatically, and what worked for previous generations won't cut it anymore. In this revealing episode, we pull back the curtain on the unfiltered blueprint to wealth that the 1% leverages but rarely discusses publicly.
The harsh reality we're facing in 2025 demands bold new approaches. AI is replacing jobs at an accelerating pace, inflation continues to devour savings, and the once-reliable 9-to-5 has become nothing more than a "delay button" on your financial freedom. Building real wealth today requires thinking like the truly prosperous – focusing on assets, not just careers.
We dismantle toxic money myths that keep most people financially stagnant: the idea that saving alone creates wealth, that degrees automatically translate to dollars, and that you have the luxury of figuring things out "someday." Instead, we offer a practical blueprint for building wealth through side hustles enhanced by AI tools, digital assets, passive income streams, and strategic networking. The path requires sacrifices – comfort, toxic support systems, and confronting your deepest fears – but the payoff is the financial freedom most only dream about.
This episode isn't just theory – it's part of a movement to empower you with actionable strategies for building sustainable wealth in today's economy. Download our free Blueprint Checklist and join the Rich in 2025 Challenge. Remember, wealth isn't just a distant dream; it's a decision you make every single day through your actions and choices. Are you ready to choose freedom over fear?
Collect all free downloadable checklist and access to other items including the featured Stanley on the go tumblers. https://linktr.ee/notjustcandletalk
Hello world, welcome back to Not Just Candle Talk, the podcast where we dive deep into business, money mindset and real talk for real entrepreneurs. I'm your host, tony, and today we will be exposing the unfiltered blueprint to wealth that no one is talking about. Unfiltered blueprint to wealth that no one is talking about. So let's just say this isn't your average save and budget episode. Nope, this is strategy the wealthy are using right now. Okay, buckle up. It's about to get bold. It's nothing better than that, right? Okay, let's get one thing straight Okay, 2025 is a.
Speaker 1:It's a different beast, it's a different animal. We got, we all acknowledge that. Right, because, for one, ai is taking over jobs, replacing jobs. Okay, um, and and that's a real thing, I mean, it's happening, it's been happening. Some companies are more advanced than others, and you know it's there, and it's happening At a more rapid pace. Like I said, with some companies, they're getting bold, so you have to get bold as well, right, as entrepreneurs and small business owners.
Speaker 1:Inflation is eating up savings. Inflation has been eating up savings for a few years now. Right, we all. I mean it's everywhere. This is not over-exaggeration, this is a real thing. And the 9 to 5, okay, it's not security anymore, it's not. You see job layoffs all the time. It's a delay button. It really is button. It really is Right now. I think right now I was looking at a news feed and it's a big company. It's laying off like a thousand people right now. A manufacturer company.
Speaker 1:So you want to build real wealth, you have to think like the 1%. Right, they're building assets, not just careers. I'll repeat you have to think like the 1%. You have to build assets, not just careers. Let me give you, uh, two quick little stories right, one stayed in their job, saved every penny, okay, budgeted all the good stuff, right, never took risk. And they're barely keeping up. This is the reality right now.
Speaker 1:Another person built a side hustle, okay, which is you know what many of us are doing out here, okay, which is you know what many of us are doing out here, invested in themselves, which is a bold move. We're talking bold today, right, and is now making money in their sleep, okay. So those are. That's the difference. One chooses fear, the other chooses freedom. So it's all on you. It's always all on you. You always have a choice. Just be bold enough, and you're gonna hear me say bold a lot in this episode, but that's what it working in 2025 right now, currently, right. Uh, high income skills Okay. So that's copywriting, um, influencer marketing and AI tools Again, I've done two or three episodes and AI has come up in almost every episode just about every episode. Okay, ai has come up in almost every episode, just about every episode.
Speaker 1:Okay, digital assets eBooks, templates are a big thing. Subscription content big. You got to think out of the box, right. Even this podcast is a digital asset. Passive income streams you got your dividend stocks. You got your rental properties, if you're into that. And then, of course, you got your rental print on demand stores.
Speaker 1:Okay, you can't get rich in a in a bubble, right. So what you? What do you have to do? You have to build your circle. You can join digital communities. You can host and attend masterminds right, get into these courses, build your community and join a community. If you don't want to build one, join a community. But you can't do it standing in a bubble. Okay, you have to think outside the box. You have to do things. That makes you uncomfortable, all right.
Speaker 1:So let's get into some lies. All right, let's get into some toxic lies. So we're going to say what is the myth. The myth is save your money to wealth. Okay, that might have been working maybe 50, 60 years ago. Okay, saving is good, don't get me wrong. Saving is good, but it's slow, okay, um, and investing is scaling and it's faster, so you can save, which is not a bad thing I'm not, you know but when you're investing, it's at a more faster pace, all right.
Speaker 1:Myth number two degrees equal dollars. That's a good one. 2025, skills, not degrees, are making people millionaires. Okay, degrees are cool, degrees are fine. Trust me. Yeah, you know, I'm all about education. I've said that before in past episodes. Educate yourself, but you know Doing that, going the college route Does not always mean dollars. I've ran over the years. I've ran into people who have degrees OK and it's working in a job that has nothing to do with their degree OK makes for an unhappy person. It can make for an unhappy person when you, you person, when you take out student loans and everything just to work in a job that you don't even went to school for. I've seen that in the past a lot of times.
Speaker 1:Myth number three you have time to figure it out later. No, you don't. You have time to figure it out later? No, you don't. No, you don't. The game is moving fast. Everything is moving at a fast rate, right?
Speaker 1:Procrastination is the enemy Always, always, always, always. I've been like this before procrastinated, and you know it bites me every time, right, and I'm mad at myself. You know, I'm mad at myself for being, for not following through on what I know I was supposed to do. I'm guilty of procrastination. I have been before, and it's not that it's not a bad thing. It's a learned behavior. Like all learned behaviors, it can be changed.
Speaker 1:Okay, so here's the actual blueprint. Okay, you can start a side hustle with leverage. Okay, this is the actual blueprint. Okay, use the AI tools, man, to cut time and cost. Right, things are moving so fast, right, but, and it takes time and money, right. So when you leverage and use these tools, that's out there now you're cutting down your time and cutting down your costs. And cutting down your costs, right. To me, that's a win-win. Start a course or a niche service okay, this is how you leverage your side hustle. Do automated things. Automate what drains you, what's just really time-consuming, automate it. Okay. Delegate what you're not great at, like I said, and you can delegate by hiring people, have a business partner or use your AI tools. That's out there.
Speaker 1:Delete distractions, man, this is a big one, because it's so many distractions when you're trying to build, so many distractions, and this is where your mindset has to be at its strongest. When you're building right, let's invest. Let's invest smart, even with dollars. Okay, um, invest in uh crypto, get your online business, invest in efts efts is the stock market. Okay, um, invest your money. Okay, we can't say this enough.
Speaker 1:Um, I'm going to go back to um, one thing I want to sorry to skip around, but I want to go back to delete uh distractions. Um, because to me, this is this is like, um, the number one corporate, corporate and and delaying your process is when you're you have distractions in your life and you might think that, say, like your friends and family, for example, you might think that they cheering you on and you know, but sometimes they can be a distraction. Or the noise of you got to hurry, hurry, hurry, hurry, hurry all the time. That can be a distraction. Take your time, educate yourself. Things are moving fast, correctly, yes, but when you educate yourself the correct way, this is how you delete distractions, all right. So I just I need to go back to that one, because you know, man, this can be, this can make it break you when you have distractions in your life. You have to make up your mind.
Speaker 1:Grow a personal brand Okay, grow your personal brand. Document your journey Okay, a lot of people don't do this. They don't document their journey. They don't document their journey. Uh, I think this is very important because this is basically, this is your personal blueprint when you document your journey. Okay, um, a reference, because that can be used as a reference guide, not only as the blueprint, but a reference guide as well. How did I get here? From start to finish? This is your journey, this is your story.
Speaker 1:Ok, become a go to voice in your space. Become a go I'm going to repeat that one Become a go to voice in your space. You got to have. You got to have. You got to stand on your conviction, on your convictions. Right, you have to. This is your voice, this is your space. Say what you want and stick with it. Okay, this is how you go from broke to book in 2025.
Speaker 1:Okay, those are just a few gems I wanted to drop, because that is the blueprint. All of those I just said it was four, four different things. I just said. That is the blueprint. Okay, let's not, let's not sugarcoat it. Okay, you'll have to sacrifice comfort. Like I said, stay uncomfortable, that's that's another. That's how, that's how you move.
Speaker 1:Create motion is being uncomfortable, all right, let go of toxic support systems. When I just said sometimes you know people that's cheering you on, they could be the problem, okay, they don't, and not intentionally. That's not. It's not intentional, it's not. It's not saying that it's a bad thing. But when you're building, toxic support systems can be a issue for you. Okay, face your fear, face your fears. Self-doubt, okay. And imposter syndrome be yourself, be your authentic self. That one, I don't know if that's hard for people or not. I haven't talked to enough people to know if, if, if that's the thing or not. But being your authentic self, it comes across, it comes. People can see it right. When you are, when you're you and you putting out stuff that matches your personality, um, be your authentic self all the time and face your personality. Be your authentic self all the time and face your fears, okay, because that's how you get over those hurdles, those peaks and valleys. But if you want wealth, freedom, wealth, okay, this is the price you have to take or make doing those things sacrificing comfort, letting go of support systems that are toxic and not good for you, Okay, so here's the move, here's what we're going to do. Here's what we're going to do right now. We're going to I just wanted to touch on this because and I'm going to keep like this is like an extension of my last two podcasts right, because this is it, this is it Like these talks have to happen.
Speaker 1:These podcast episodes have to be uh, have to have to be, uh, put out there, and it has to be a thing that people are hearing, right, cause if you hear it over and over, you're like wait a minute, this is, this is, she's on to something, right, she's on to something, um, and I can do that. Right, cause the purpose of all of this is to be inspirational and try to get people that confidence that they need to take that extra step, because I run into a lot of people who want to start things and still, to this day, still have no clue, because it's so much information and it's overwhelming sometime. So I'm just I'm trying to condense these podcast episodes to where it's understandable, um, and relatable, right, um. So what I want, what I'm going to do. I'm going to um, cut this one off right now and cut this one off right now. And, and I'm going, I'm going to make another downloadable PDF, um, and it's going to be the blueprint checklist, okay, and you know, it's the rich in 2025 challenge. You could tag me in it, uh, and tag me build your empire.
Speaker 1:If you like this episode and you want me to do more, you would like to hear more on these types of topics, give me a review rate this episode, review me. Share this with someone who's ready to stop being broke. That's. You know, this episode it's a movement. Right, like I said, I've done it's my third or fourth episode in this realm of conversation and this is a movement. This is right here right now. This is the movement and, like I said, I'm going to make another PDF checklist. And remember, wealth isn't a dream, it's a decision. All right, I'll say that again Wealth isn't a dream, it's a decision, and you could take that, that's that phrase, and and always put that in your back, in your mind, because everything really is based on a decision being made, a choice being made at the end of the day, because that's all we have is choices and decisions and it's up to us to see those through. So thank you again for your time for listening to my podcast. I appreciate it and I will see you guys next time. Thank you, bye.